Welcome back to our post series about tips on marketing your business on Instagram! On the last post we discussed ideas for promotional content. While promotional posts are key content for businesses, it is important to have a well-balanced mix of different types of content to keep your followers engaged. You don’t want to bombard your followers with only commercial messages, so remember to post also content which does not directly focus on your products or services. This post gives you 5 ideas how you can mix things up and create different types of content!
1. Behind the Scenes photos
Let your followers get a sneak peak from behind the scenes! Post a photo of your work in progress or simply show your office and let your followers see where the magic happens.
2. Fun Facts
Everyone loves a good "did you know" post every once in a while. Try too keep a positive vibe and share informative facts that your audience might be interested in.
3. Post a Photo of Your Team Members
Why not introduce yourself or your team members? Instead of just promoting your product or service, use social media to make genuine connection to your community. Posting happy pictures of your skilled team makes your customers feel like they know you.
4. Ask Your Users a Question
One way to engage with your audience is to ask them a quirky question. It is a fun way to start up the conversation with your followers and boost your engagement rate at the same time!
How do you like your coffee?
Photo: @OCEinnovation https://twitter.com/oceinnovation/status/853956272282112000
5. Cute Animals
When in doubt, post a picture of a cute animal! Everyone loves to see an adorable puppy to brighten up their day. Share a picture of your or one of your colleagues pet, or simply just repost a cute photo!
Photo: @java.minidoodle https://www.instagram.com/p/B8uFea_IVF3/
Try some of these tips to mix up your Instagram content and let us know how they worked for you!
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